Tuesday, May 5 • WednesdayThursdayFridaySaturday

1:00 pm–5:00 pm ASTM Meeting Cumberland 1–2 (3rd floor)

Tuesday • Wednesday, May 6 • ThursdayFridaySaturday

2:00 pm–7:00 pm Registration Legends C Foyer

2:00 pm–5:00 pm Exhibitor Move-In Legends Pre-function

3:00 pm–4:00 pm Speaker Orientation Cumberland 3–4 (3rd floor)

4:15 pm–5:15 pm New Member/First-Timer Orientation
Learn how to navigate through your first ALC annual conference. Meet ALC’s board of directors and find out how to maximize your ALC membership.
Cumberland 3–4 (3rd floor)

5:30 pm–7:00 pm Opening Reception
(Included in the full conference registration)
Catch up with old friends and meet new people while enjoying food and drinks (cash bar). Guests can purchase tickets @ $85/person.
Legends Ballroom A–C

TuesdayWednesday • Thursday, May 7 • FridaySaturday

8:00 am–9:00 am Continental Breakfast Legends Pre-function

8:00 am–5:30 pm Registration Legends C Foyer

8:00 am–5:30 pm Exhibits Legends Pre-function

9:00 am–9:30 am President’s Welcome
Camilo Munoz, ALC President, Translation Source, Ltd.
Leo Brenninkmeyer, Conference Task Force Chair, Compass Languages
Legends Ballroom A–C

9:30 am–10:30 am Keynote: Culturetopia – The Ultimate High Performance Workplace
Jason Young, LeadSmart, Inc.

Based on his experience as an insider at famed Southwest Airlines and consultant to dozens of other Fortune 500 companies, Jason Young offers a dramatically different approach to creating and sustaining a high performance workplace. His solution for companies is to create an organizational culture where employees can do their best work and one that will produce the desired performance outcomes in productivity, profitability, employee retention and customer satisfaction. The key is intentionally identifying and developing the essential factors that impact performance for any organization: leadership principles, management practices, team alignment and employee behavior. These are the elements that truly define organizational culture and that have the greatest impact on results.
Legends Ballroom A–C

10:30 am–11:00 am Break Legends Pre-function

11:00 am–Noon Is Your Corporate Culture an Asset or Liability? Lessons From the Real World
Moderator: Rick Antezana, Dynamic Language
Richard Brooks, K International plc
Bryan Montpetit, Kilgray–memoQ
David Smith, LinguaLinx, Inc.

A company’s culture can have a tremendous impact on every aspect of the business, affecting everything from employee retention and quality of service to client acquisition, job satisfaction, and overall profitability. But how can company owners and managers influence and enhance their corporate culture so that it’s a benefit rather than a detriment? Join this “Lessons Learned” session comprising industry veterans for a detailed discussion of ideas that have worked and those that have fallen flat!
Legends Ballroom A–C

Noon–1:30 pm Lunch—Roundtables
(Sponsored by Certified Languages International and DHH Insurance Agency)
Legends Ballroom D

1:30 pm–3:00 pm I Don’t Need a Board of Advisors!
Mark Thompson, Aileron
Lynn Elfers, Affordable Language Services
Jesper Sandberg, Sandberg Translation Partners
Leo Brenninkmeyer, Compass Languages

In the past, very few small to mid-sized LSCs have had a board of advisors to help them grow, but this appears to be changing as the industry becomes more complex. In this session, you will learn how both small and large companies can use best practices to set up and utilize boards of advisors to help them expand their businesses, as well as help create time for the business owners to perform higher value and more enjoyable tasks. Lynn Elfers and Mark Thompson will present an overview and two case studies. This will be followed by a panel led by Leo Brenninkmeyer and Jesper Sandberg, where we will explore practical ways that both formal and informal boards of advisors can help you grow your business, no matter the size.
Legends Ballroom A–C

3:00 pm–3:30 pm Break Legends Pre-function

3:30 pm–4:30 pm The ALC State of the Industry
Moderator: Bob Donaldson, Carson Strategy Group
Christopher S. Carter, aLanguageBank
Kathleen Diamond, Kathleen Diamond & Co.

In this panel session you will get an overview of the most important industry trends and technology trends as well as an update on industry standards affecting your business.
Legends Ballroom A–C

4:30 pm–4:45 pm Break Legends Pre-function

4:45 pm–5:30 pm New Source of Revenue That Your Clients Are Demanding Legends Ballroom A–C
Accelerated Paths for the Professional Development of Community Interpreters Music Row 5
  Jessica Rathke, L10N Sales & Marketing

Customers sometimes take a view of language services that goes far beyond what we in the industry consider our responsibility. This session will investigate several of the multilingual service requirements mentioned by some of the largest translation buyers in the world—multilingual interviewers, market researchers, focus group leaders, technical experts, SEO experts—for which they struggle to find solutions. Most of these services capitalize on the industry’s core skill sets, such as sourcing linguistic experts. But why not source other multilingual experts that our clients say they need and will pay for?
Cesar Muedas, Tennessee Foreign Language Institute

The recent influx of immigrants and refugees into smaller American cities has made it challenging not only to offer conventional social services, but also to build a network of qualified interpreters for a large number of foreign languages. The typical route of training new interpreters may be too slow in achieving levels of professional competence to satisfy the demand for interpretation services. Multimodal Competencies in Bilingual Proficiency (MCBP) is a customized approach by the Tennessee Foreign Language Institute to address specific aspects of language development whose strengths and linkages to bilingual literacy become the catalyst for an accelerated path in dual-language interpretation. This session will examine the building blocks of MCBP and offer examples of three discrete levels of methodology and curricula application that have led to solid foundations for the effective practice of community interpretation.

7:00 pm ALC Dinner and Dance Party
You asked for it. We made it happen. Join everyone for an all-you-can-eat dinner banquet at this delicious Brazilian steakhouse in the heart of Nashville. And after dinner, it's time for you to get up and show us your best moves. Did someone say "dance competition"? Come and find out. Why just network when you can party! $85/person (2 drink tickets included)

to reserve your tickets

Rodizio Grill
166 2nd Ave N
Nashville, TN 37201

TuesdayWednesdayThursday • Friday, May 8 • Saturday

8:00 am–9:00 am Continental Breakfast Legends Pre-function

8:00 am–5:30 pm Registration Legends C Foyer

8:00 am–5:30 pm Exhibits Legends Pre-function

9:00 am–10:00 am The Sales Hot Seat: Secrets of a Top Performer Legends Ballroom A–C
The Impact of Labor
Standards and Employee Classification
Music Row 5
  Jon Bang, The Wercs, Ltd.

In this session, pitch questions regarding sales and sales management to a high-performance sales executive who sells added value services (outside of the industry).
Lena Toolsie, Ad Astra, Inc.
Scott A. Mirsky, Mirsky Policastri LLC

Understanding the use of independent contractors and/or staff interpreters is critical to the future of our industry. As LSCs, we have a responsibility to both the industry and the regulating agencies to present and manage best practices. This panel discussion includes presentations from language companies impacted by Department of Labor audits and assessments as well as strategies that were implemented to address these audits, including changing organizational structure; challenging the audit findings; and proposing legislative changes at federal, state, and local levels.

10:00 am–10:30 am Break Legends Pre-function

10:30 am–11:00 am ALC Stakeholders Forum
This meeting will address a wide variety of topics of interest to business owners and will offer a great opportunity to assess how you can get the most out of your membership.
Legends Ballroom A–C

11:00 am–Noon Data Security: Have You Disarmed the Ticking Time-Bomb?
Jewel Timpe, HP Enterprise Security

In this session, find out what can be done to better prepare your company for the data management needs that clients will be expecting in order to reduce the risk of data loss.
Legends Ballroom A–C

Noon–1:30 pm Lunch—Roundtables
(Sponsored by Certified Languages International and DHH Insurance Agency)
Cumberland 3–4 (3rd floor)

1:30 pm–3:00 pm Workshop: Are You Running an Ethical Company? Of Course You Are!
Moderator: Doug Strock, Global Language Translations and Consulting, Inc.

In this workshop, you will be challenged by the ethical dimensions of very real LSC business decisions.
Legends Ballroom A–C

3:00 pm–3:30 pm Break Legends Pre-function

3:30 pm–4:15 pm A Workshop on the Best Methods of Handling Customer Complaints Legends
Ballroom A–C
Gamification–Getting the Most Out of Your Staff and Improving Your Company’s Performance Music Row 5
We all deal with customers who sometimes have complaints regarding quality, customer service or other aspects of our business interactions. How we respond to those complaints is often the difference between keeping a customer or losing them to a competitor. While there may not be one perfect approach, there are better ways of handling a variety of situations. Learn from your peers in small group discussions how they successfully (or unsuccessfully) resolved their most difficult situations and take away techniques that will benefit you for years to come. Steve Chu, Treehouse Strategy and Communications

Gamification is the process of using mechanics, rules, and designs from games and applying them in a business setting. A sales contest naturally lends itself to gamification. This session will show language companies how to gamify their sales contests, and even their sales processes. Learn about models for sales contest gamification that can be incorporated into your business to reshape sales behaviors, incentivize the sales team, and drive revenue goals.

4:15 pm–4:30 pm Break Legends Pre-function

4:30 pm–5:30 pm The ALC Industry Survey
Alberto Garcia, Spanish ASAP
Chris Carter, aLanguageBank

The ALC Annual Industry Survey has been conducted for more than 10 years and has provided key data that allow Language Service Company owners to compare the performance of their companies with those of their industry colleagues. For the third year in a row, ALC has conducted the survey in collaboration with the European Language Industry Association (ELIA). Come to this session to find out what’s new and how survey data can better aid you in benchmarking the performance of your company.
Legends Ballroom A–C

TuesdayWednesdayThursdayFriday • Saturday, May 9

8:00 am–9:00 am Continental Breakfast Legends Pre-function

8:00 am–12:30 pm Registration Legends C Foyer

8:00 am–12:30 pm Exhibits Legends Pre-function

9:00 am–10:00 am Growing From a Boutique to a Multi-Million-Dollar LSC Legends Ballroom A–C
Focused Networking for Potential Buyers and Sellers of LSPs Music Row 5
  Robert Campbell, Propio Language Services, LLC
Doug Judd, Propio Language Services, LLC

While a number of medium and large companies exist in our industry, the vast majority are small boutique firms. Many have reached a plateau and are looking to grow. This session will follow the journey from two-person agency to multi-million-dollar business and share lessons learned along the way. We will cover five principles small businesses need to apply in order to grow. We will explore hidden risks of rapid growth and how they can be addressed without slowing your company down. If your business has under $1 million in annual revenue, this session is for you, and if you passed the $1 million mark within the past few years, this session is also for you.
Who is buying LSPs? Who is selling LSPs? In order to answer those important questions we are providing an unstructured hour and room to enable those who are interested in either of these questions to meet each other.

10:00 am–10:30 am Break Legends Pre-function

10:30 am–Noon ALC Town Hall
The ALC 2015 Signature Event…with a new twist! Come to this session to hear how others like you would handle some of the key challenges in this industry. A fun and dynamic session where your ideas and opinions matter. We provide the topics, you provide the answers.
Legends Ballroom A–C

Noon–12:30 pm Closing Ceremony
We saved the best for last! Join us to see who the 2015 ALC prize winners are as well as learn the location of the 2016 ALC Conference! In this final session, the ALC president will also present a summary of the conference.
Legends Ballroom A–C