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Project What We Want to Reflect

Language companies have an important role to play in molding and developing the identity of our profession and influencing how we are perceived in the marketplace. Most buyers experience our industry through companies, not individual linguists, and if there is a gap between what we project and what is reflected back, then we have a problem. And we do have a problem. Our industry organizations can do a lot to raise our profile and educate the public, but if the picture they paint is not reflected in the work we do and how we present and conduct ourselves, then it is all for naught. What can we do? This interactive session will present ideas from our experiences on the translation, interpreting, and training side and hopefully elicit a lively discussion on the issue, including strategies to address it and actions we can take.

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Giovanna Carriero–Contreras

CEO and Founder
Cesco Linguistic Services, Inc.
360 Acoma Street
Denver, CO 80223
(303) 174-2634

Giovanna Carriero-Contreras is the CEO and founder of Cesco Linguistic Services in Denver, Colorado. She has been working in the language services industry for over 25 years and is a graduate of the School of Translation and Interpretation in Geneva, Switzerland. While Giovanna started her career as a translator and project manager, she found her calling in interpreting. She is a nationally licensed trainer of trainers for The Community Interpreter®, an interpreting training program of 40+ hours for community interpreters, and is a co-author of the recently published international edition of the textbook and workbook for the program. As a strong proponent of professional development for interpreters and the advancement of the profession, Giovanna is very active in the Colorado interpreting community and served for two terms as co-chair of the Colorado Association of Professional Interpreters (CAPI). She is also a very strong language access advocate, with expert understanding of Title VI and Executive Order 13166 requirements. Finally, Giovanna is actively involved in developing professional standards for the interpreting industry on the national level, through ASTM International, and on the international level, through the International Organization for Standardization (ISO).