Whenever the talk turns to growth, we inevitably start discussing sales. Sales are necessary, of course, but often there are other barriers to growth that do not become apparent until we look closely at the symptoms…employee burnout, customer churn, shrinking margins, and workdays that seem to never end. And, while the specifics differ from industry to industry, the basic problems are not limited to LSCs. In this session we will discuss some of these growth-limiting obstacles, learn how to anticipate their arrival, spot leading indicators, and preemptively clear the way so that growth in sales actually translates into business growth.
The format will be interactive; there will be multiple opportunities for attendees to share their own experiences and explore approaches for overcoming these common growth barriers.
Globalization Strategy Consultant
Carson Strategy Group
Bob Donaldson is a sought after speaker and well-known strategic consultant in language technology tools and language service business models. Founder and principal of Carson Strategy Group, he serves LSC clients in the United States, Europe, and Asia as well as end buyers of translation and localization services. He previously served as chief technology strategist for text&form and as vice president of strategy at McElroy Translation. He has over 25 years of experience in creative technology application, including executive management positions at a number of software companies.