Tuesday, May 20, 2014 • 8:30am – 9:30am
Market or Die: Five Marketing Moves to Make NOW
In today’s hypercompetitive language services world, “me too” marketing just doesn’t cut it. The new buyer is cynical and distrusting … and he knows where to find the services you sell for 30% less! In this high-energy session, you will learn bottomline marketing strategies to bring in new clients, boost retention, and encourage more word-of-mouth referrals. You’ll discover how to execute a “nurture campaign,” the #1 word to use in your marketing materials (no, not “free” or “you”), and the best out-of-the-box marketing strategies to reach key decision-makers. Discover how to stop competing on price and how to start competing on relationships—the one competitive advantage that you can sustain while still making a healthy profit.
In this session, you will learn:
- Why most service marketing fails miserably
- How to go from “just another vendor” to “THE translation and interpretation experts”
- The right way to conduct referral marketing to your “A” prospects
- How to overcome the “obvious objections”—even before they are raised
- The simple, replicable strategy that brought in nearly $750,000 in sales for one contractor—but cost only $4,800!
Jon Goldman is founder and President of Brand Launcher, a strategic business and marketing company focused on supporting entrepreneurs in their businesses and their lives. The company’s international team includes coaches who are expert in marketing, business operations, sales, and management. Previously he was co-owner of one of the largest promotional product companies in the United States, with sales of more than $20 million. Over the span of his career, he and his team have worked with companies such as IBM, National Geographic, and Häagen-Dazs, in addition to numerous small-to-midsized businesses.
A successful entrepreneur, rainmaker, business coach, and speaker, Jon’s powerful presentations have attendees laughing and participating—even jumping in the aisles! Jon’s fresh approach, combining marketing savvy with deep personal insight, has been rated “#1 for Presentation Style and Takeaway Content.”