Customers sometimes take a view of language services that goes far beyond what we in the industry consider our responsibility. This session will investigate several of the multilingual service requirements mentioned by some of the largest translation buyers in the world—multilingual interviewers, market researchers, focus group leaders, technical experts, SEO experts—for which they struggle to find solutions. Most of these services capitalize on the industry’s core skill sets, such as sourcing linguistic experts. But why not source other multilingual experts that our clients say they need and will pay for?
Location: Legends Ballroom A–C
L10N Sales & Marketing
London, United Kingdom
Jessica Rathke is managing director of L10N Sales & Marketing, a London-based sales consulting and training company that helps translation companies improve sales competencies for increased revenue and profitablity. Using her 21 years of industry sales experience, Jessica consults with, coaches, and trains translation sales professionals to help them reach their highest performance potential. Jessica holds an MBA in marketing and bachelor’s degrees in foreign affairs and German from Miami University of Ohio. She is an avid competitive masters swimmer and has held numerous British, European, and world records for individual and relay events.