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Is Your Corporate Culture an Asset or Liability? Lessons From the Real World

A company’s culture can have a tremendous impact on every aspect of the business, affecting everything from employee retention and quality of service to client acquisition, job satisfaction, and overall profitability. But how can company owners and managers influence and enhance their corporate culture so that it’s a benefit rather than a detriment? Join this “Lessons Learned” session comprising industry veterans for a detailed discussion of ideas that have worked and those that have fallen flat!

Legends Ballroom A–C

Rick Antezana, Dynamic Language

Richard Brooks, K International plc

Bryan Montpetit, Kilgray–memoQ

David Smith, LinguaLinx, Inc.


Rick Antezana

Moderator: Rick Antezana

Vice President
Dynamic Language
Seattle, WA

Rick Antezana is a vice president at Dynamic Language Center, a Seattle-based Language Services Company that has been in business since 1985 and is a charter member of ALC. Rick has been with Dynamic for more than 20 years and has helped lead the company to more than triple its gross revenue since 2004, appearing in the INC 5000 list for five consecutive years. Rick led the effort to organize two ALC conferences—in San Francisco and Austin—and currently is the co-chair of the Marketing and Social Media Task Force. He is an avid skier, tennis player, and inland surfer and is a graduate of the University of Washington.

Richard Brooks

K International plc

Milton Keynes, United Kingdom

Richard Brooks is the owner and CEO of UK-based Language Services Company K International. He holds an MBA from Cranfield University and has completed and contributed to numerous educational programs in Europe, the United States, and Asia. His academic interests lie in entrepreneurism and international leadership development. His company’s goal is to create a world without language barriers. It does this by providing a secure translation service to the UK government and assisting many international businesses with managing and creating their language assets. Richard is an experienced professional in the translation industry and a popular speaker. His style is open and honest, and with a dry sense of humor, he keeps his audiences engaged in the topic.

Bryan Montpetit

Vice-President, Sales & Marketing
Kilgray–memo Q
Québec, Canada

Bryan Montpetit is Vice-President, Sales and Marketing at Kilgray–memoQ. He previously was the Operations Manager and Technical Mentor at Traducta. As a programmer analyst having 10+ years of sales and management experience with leading translation service and technology providers, Bryan has an actuated and committed work ethic, which propels companies forward by increasing revenue and profit margins through the use of online sales and marketing strategies. Bryan graduated from Delta College as a Programmer Analyst in 1998, which led him to carry out consulting services throughout North America and Europe, where he fine-tuned his abilities in web development and localization.

David Smith

LinguaLinx, Inc.
Cohoes, NY

David Smith is president of LinguaLinx, one of the fastest-growing language service providers in the industry. Smith has more than 20 years of experience in multilingual communications and is a featured presenter at events including Gilbane, ALC, the Economic Summit on Entrepreneurship and Growth in Upstate New York, STC and TM-Europe. David holds a Master’s degree in Translation, is a published translator, and has lived in Moscow serving as Resident Director of the State University of New York at Albany’s Moscow Exchange Program. While parlaying his passion for languages into an established business, David has experienced firsthand the unique aspects of ISO 9001:2008 certification for language service providers.