Closing Ceremony
May
9
12:00 PM12:00

Closing Ceremony

We saved the best for last! Join us to see who the 2015 ALC prize winners are as well as learn the location of the 2016 ALC Conference! In this final session, the ALC president will also present a summary of the conference

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ALC Town Hall
May
9
10:30 AM10:30

ALC Town Hall

The ALC 2015 Signature Event…with a new twist! Come to this session to hear how others like you would handle some of the key challenges in this industry. A fun and dynamic session where your ideas and opinions matter. We provide the topics, you provide the answers

Legends Ballroom A–C

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Growing From a Boutique to a Multi-Million-Dollar LSC
May
9
9:00 AM09:00

Growing From a Boutique to a Multi-Million-Dollar LSC

While a number of medium and large companies exist in our industry, the vast majority are small boutique firms. Many have reached a plateau and are looking to grow. This session will follow the journey from two-person agency to multi-million- dollar business and share lessons learned along the way. We will cover five principles small businesses need to apply in order to grow. We will explore hidden risks of rapid growth and how they can be addressed without slowing your company down. If your business has under $1 million in annual revenue, this session is for you, and if you passed the $1 million mark within the past few years, this session is also for you.

Legends Ballroom A–C


Doug Judd

Doug Judd

Partner, Finance & Operations
Propio Language Services, LLC
Overland Park, KS

Doug Judd is a business partner who oversees finance and operations for Propio Language Services. Prior to serving as a full-time partner at Propio, he was a financial executive at Hallmark Cards, where he oversaw various areas, including acquisitions, financial analysis, accounting, and pension/401K investing. Doug holds an undergraduate business degree from Brigham Young University and an MBA from the University of Utah and is a CPA.

Robert Campbell

Robert Campbell

Partner, Strategy & Business Development
Propio Language Services
Overland Park, KS

Robert received an M.S. in computer science with an emphasis in artificial intelligence, cognitive science, and educational software design from Northwestern University, and a B.A. in communications from Brigham Young University. Prior to joining Propio as an owner and partner, he worked for Andersen Consulting, and for over 15 years, as a senior executive at Cerner Corporation. Robert has more than 25 years of professional experience in learning and development, knowledge management, social media, and business development, including building and running a $55-million consulting practice.

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The ALC Industry Survey
May
8
4:30 PM16:30

The ALC Industry Survey

The ALC Annual Industry Survey has been conducted for more than 10 years and has provided key data that allow Language Service Company owners to compare the performance of their companies with those of their industry colleagues. For the third year in a row, ALC has conducted the survey in collaboration with the European Language Industry Association (ELIA). Come to this session to find out what’s new and how survey data can better aid you in benchmarking the performance of your company.

Legends Ballroom A–C

Alberto Garcia, Spanish ASAP

Christopher Carter, aLanguageBank

 


Alberto Garcia

Co-founder and CEO
Spanish ASAP
Houston, TX

Alberto García is co-founder and CEO of Spanish ASAP. He is a former CPA, management consultant, investment banker, and senior manager with significant profit and loss responsibility. Alberto has nearly 20 years of business experience, having worked with Price Waterhouse, McKinsey & Company, Lehman Brothers, Morgan Stanley, and Coca-Cola FEMSA. During his varied international career, he has become an expert in leading multidisciplinary teams that can deliver recommendations to company leaders; execute complex cross-border mergers and acquisitions transactions, and implement business strategies for newly formed and medium-sized companies. Alberto graduated from Columbia Business School, where he focused on finance and international business. He obtained his undergraduate degree in economics, finance and accounting from the University of Florida, where he received an athletic scholarship and was part its NCAA national champion golf team. He is fluent in English and Spanish and has working knowledge of Portuguese.


Christopher S. Carter

Managing Director
aLanguageBank
New York, NY

Chris has been obsessively studying languages and linguistics since he was 12 years old. After graduating from the College of William and Mary, where he studied both linguistics and theatre, Chris was a union stage manager for grand opera for several years. Returning to his passion–languages–he has been in the language services industry for over 10 years. Chris is currently the managing director at aLanguageBank, a multilingual content development agency in New York City. He is currently on the board of directors as the secretary of the ALC. During and after college, he also formally studied anthropology, psychology, sociology, and gamification. When not running aLanguageBank, Chris writes for trade magazines; speaks at language-, content-, and UX-related conferences; and reads several hundred articles a month about technology, economics, psychology, sociology, and–of course– languages.

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Gamification–Getting the Most Out of Your Staff and Improving Your Company’s Performance
May
8
3:30 PM15:30

Gamification–Getting the Most Out of Your Staff and Improving Your Company’s Performance

Gamification is the process of using mechanics, rules, and designs from games and applying them in a business setting. A sales contest naturally lends itself to gamification. This session will show language companies how to gamify their sales contests, and even their sales processes. Learn about models for sales contest gamification that can be incorporated into your business to reshape sales behaviors, incentivize the sales team, and drive revenue goals.

Legends Ballroom A–C


Chu-Steve.jpg

Steve Chu

Founder
Treehouse Strategy and Communications
White Plains, NY

Steve Chu has more than 20 years of diversified experience in general management, sales, marketing, and operations. After spending more than a decade in the translation industry managing Asia operations, U.S. operations, technology, product development, and marketing, Steve saw an unfilled demand in the translation and localization industry for management and technology consulting services. He founded Treehouse Strategy in 2010, with the specific goal of meeting that demand by providing strategic planning, management consulting, and technology advisory services to translation and localization companies. Through Treehouse Strategy, Steve and his associate, as well as their partners, have helped translation companies develop their sales strategies and operation plans and implement business and technology solutions.

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A Workshop on the Best Methods of Handling Customer Complaints
May
8
3:30 PM15:30

A Workshop on the Best Methods of Handling Customer Complaints

We all deal with customers who sometimes have complaints regarding quality, customer service or other aspects of our business interactions. How we respond to those complaints is often the difference between keeping  a customer or losing them to a competitor. While there may not be one perfect approach, there are better ways of handling a variety of situations. Learn from your peers in small group discussions how they successfully (or unsuccessfully) resolved their most difficult situations and take away techniques that will benefit you for years to come.

Music Row 5

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Workshop: Are You Running an Ethical Company? Of Course You Are!
May
8
1:30 PM13:30

Workshop: Are You Running an Ethical Company? Of Course You Are!

In this workshop, you will be challenged by the ethical dimensions of very real LSC business decisions.

Legends Ballroom A–C


Doug Strock

Doug Strock

Vice President
Global Language Translations and Consulting, Inc.
Midland, MI

Doug Strock is the vice president of Global Language Translations and Consulting, Inc. (GLTaC). He has helped grow the company and provide direction for new services. Prior to joining GLTaC, Doug worked as a global project leader at the Dow Corning Corporation. In addition, Doug has served in the Army for almost 30 years in a wide variety of assignments, including a tour in Iraq during Operation Iraqi Freedom. Doug has an MBA from Oklahoma City University and a bachelor’s degree in aerospace engineering from the United States Military Academy.

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Data Security: Have You Disarmed the Ticking Time-Bomb?
May
8
11:00 AM11:00

Data Security: Have You Disarmed the Ticking Time-Bomb?

In this session, find out what can be done to better prepare your company for the data management needs that clients will be expecting in order to reduce the risk of data loss.


Jewel Timpe

Jewel Timpe

Senior Manager, Threat Research
HP Enterprise Security
Austin, TX

Jewel Timpe is senior manager with Threat Research, HP's Security Research organization. Jewel’s primary responsibilities include developing and driving the overall threat research strategy in the domains of malware and vulnerability research; implementing security operations; and developing SIEM content. This includes HP’s Zero Day Initiative program, which augments HP Enterprise Security Products with zero-day research by a growing network of researchers in the IT community at large. Jewel also participates as a key stakeholder in industry initiatives for threat information exchange. She spent the previous 18 months as the ZDI's security liaison. Prior to joining HP, she worked for Microsoft’s Malware Protection Center.

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The Impact of Labor Standards and Employee Classification
May
8
9:00 AM09:00

The Impact of Labor Standards and Employee Classification

Understanding the use of independent contractors and/or staff interpreters is critical to the future of our industry. As LSCs, we have a responsibility to both the industry and the regulating agencies to present and manage best practices. This panel discussion includes presentations from language companies impacted by Department of Labor audits and assessments as well as strategies that were implemented to address these audits, including changing organizational structure; challenging the audit findings; and proposing legislative changes at federal, state, and local levels.

Music Row 5


Lena Petrova-Toolsie

Lena Petrova-Toolsie

President and CEO
Ad Astra, Inc.
Silver Spring, MD

Lena Petrova-Toolsie currently heads Ad Astra Inc. as its president and CEO. Before launching Ad Astra, Lena worked as a language instructor throughout Russia. She also became an interpreter for political settings, interpreting interviews with notable political leaders, such as Vladimir Putin. After moving to Europe, she worked as a language instructor for various language centers around England and Italy. When Lena settled in the United States, she launched Ad Astra, Inc. Lena received her B.A. and M.A. in applied linguistics from St. Petersburg State University. She has also recently completed her MBA at George Washington University.

Scott A. Mirsky

Scott A. Mirsky

Partner
Mirsky Policastri LLC
Rockville, MD

Scott A. Mirsky, a founding partner at Mirksy Policastri LLC, focuses his practice on advising and litigating employment, business, and construction disputes. He has experience handling noncompete and trade secret disagreements, employment claims, intellectual property infringement cases, complex construction issues, wage disputes, and breach of contract claims. Scott has more than 15 years of experience representing individuals and businesses in diverse civil matters throughout the Washington, DC, area.

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The Sales Hot Seat: Secrets of a Top Performer
May
8
9:00 AM09:00

The Sales Hot Seat: Secrets of a Top Performer

In this session, pitch questions regarding sales and sales management to a high-performance sales executive who sells added value services (outside of the industry).


Legends Ballroom A–C

Jon Bang

Jon Bang

Global Business Manager, Americas
The Wercs, Ltd.
A UL Company
Latham, NY

Jon Bang has been with The Wercs, Ltd. for the past seven years and is currently the global business manager. He has held various sales and marketing roles at former companies, such asl Kraft Foods, BP, and Abbott Labs. Jon received his B.A. from Union College and his MBA from LeMoyne College. For the fourth consecutive year, Jon has doubled quota performances, giving him the record-setting sales performance in the 30-year history of The Wercs, Ltd.

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Accelerated Paths for the Professional Development of Community Interpreters
May
7
4:45 PM16:45

Accelerated Paths for the Professional Development of Community Interpreters

The recent influx of immigrants and refugees into smaller American cities has made it challenging not only to offer conventional social services, but also to build a network of qualified interpreters for a large number of foreign languages. The typical route of training new interpreters may be too slow in achieving levels of professional competence to satisfy the demand for interpretation services. Multimodal Competencies in Bilingual Proficiency (MCBP) is a customized approach by the Tennessee Foreign Language Institute to address specific aspects of language development whose strengths and linkages to bilingual literacy become the catalyst for an accelerated path in dual-language interpretation. This session will examine the building blocks of MCBP and offer examples of three discrete levels of methodology and curricula application that have led to solid foundations for the effective practice of community interpretation.

Music Row 5


Cesar Muedas

Cesar Muedas

Director of Interpretation and Translation Services
Tennessee Foreign Language Institute
Nashville, TN

Cesar Muedas is a native of Peru who moved to the United States in 1986 and became a U.S. citizen in 2004. He joined the Tennessee Foreign Language Institute (TFLI: www.tfli.org) as a translation project manager in 2012 and was promoted to director of interpretation and translation services in 2014. After receiving his Ph.D. in chemistry from Yale University, Cesar worked in that field for a number of years before moving into consulting, sales, training and development, and project management. He also holds an MBA from Vanderbilt University. Cesar has extensive professional experience as an interpreter and translator (Spanish/English, English/Spanish); he also speaks German and French.

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New Source of Revenue That Your Clients Are Demanding
May
7
4:45 PM16:45

New Source of Revenue That Your Clients Are Demanding

Customers sometimes take a view of language services that goes far beyond what we in the industry consider our responsibility. This session will investigate several of the multilingual service requirements mentioned by some of the largest translation buyers in the world—multilingual interviewers, market researchers, focus group leaders, technical experts, SEO experts—for which they struggle to find solutions. Most of these services capitalize on the industry’s core skill sets, such as sourcing linguistic experts. But why not source other multilingual experts that our clients say they need and will pay for?

Location: Legends Ballroom A–C


Jessica Rathke

Managing Director
L10N Sales & Marketing
London, United Kingdom

Jessica Rathke is managing director of L10N Sales & Marketing, a London-based sales consulting and training company that helps translation companies improve sales competencies for increased revenue and profitablity. Using her 21 years of industry sales experience, Jessica consults with, coaches, and trains translation sales professionals to help them reach their highest performance potential. Jessica holds an MBA in marketing and bachelor’s degrees in foreign affairs and German from Miami University of Ohio. She is an avid competitive masters swimmer and has held numerous British, European, and world records for individual and relay events.

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The ALC State of the Industry
May
7
3:30 PM15:30

The ALC State of the Industry

In this panel session you will get an overview of the most important industry trends and technology trends as well as an update on industry standards affecting your business.

Legends Ballroom A–C

Bob Donaldson, Carson Strategy Group

Christopher S. Carter, aLanguageBank

Kathleen Diamond, Kathleen Diamond & Co.

 


Moderator: Bob Donaldson

Globalization Strategy Consultant
Carson Strategy Group
Austin, TX

Bob Donaldson is a sought after speaker and well-known strategic consultant in language technology tools and language service business models. Founder and principal of Carson Strategy Group, he serves LSC clients in the United States, Europe, and Asia as well as end buyers of translation and localization services.  He previously served as chief technology strategist for text&form and as vice president of strategy at McElroy Translation. He has over 25 years of experience in creative technology application, including executive management positions at a number of software companies.


Christopher S. Carter

Managing Director
aLanguageBank
New York, NY

Chris has been obsessively studying languages and linguistics since he was 12 years old. After graduating from the College of William and Mary, where he studied both linguistics and theatre, Chris was a union stage manager for grand opera for several years. Returning to his passion–languages–he has been in the language services industry for over 10 years. Chris is currently the managing director at aLanguageBank, a multilingual content development agency in New York City. He is currently on the board of directors as the secretary of the ALC. During and after college, he also formally studied anthropology, psychology, sociology, and gamification. When not running aLanguageBank, Chris writes for trade magazines; speaks at language-, content-, and UX-related conferences; and reads several hundred articles a month about technology, economics, psychology, sociology, and–of course– languages.


Kathleen Diamond

President
Kathleen Diamond & Co.
Winchester, VA

Kathleen Diamond is a consultant, entrepreneur, and business leader in the language services industry. In 1979, she founded Language Learning Enterprises, Inc. (LLE®), a full-service language company based in Washington, D.C. Over the next 30 years, under her leadership, the company grew from a sole proprietorship to a dynamic, multi-million-dollar corporation serving a wide range of private and public-sector clients across the United States and worldwide. In 2009, Kathleen negotiated the sale of LLE to CyraCom International, a Language Services Company in Tucson, Ariz. 

Today, Kathleen continues her work advocating for the importance and relevance of language services as a director on the ALC board of directors, a commissioner and vice-chair on the Certification Commission for Healthcare Interpreters (CCHI), and membership secretary of ASTM F43–Language Services and Products. Her consultancy focuses on helping companies grow by increasing value, maximizing resources, diversifying revenue streams, and building a strong succession plan. She earned her M.A. and B.A. from the University of Florida and is an alumna of IES Abroad, Nantes, France. She is fluent in both Spanish and French.

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I Don’t Need a Board of Advisors!
May
7
1:30 PM13:30

I Don’t Need a Board of Advisors!

In the past, very few small to mid-sized LSCs have had a board of advisors to help them grow, but this appears to be changing as the industry becomes more complex. In this session, you will learn how both small and large companies can use best practices to set up and utilize boards of advisors to help them expand their businesses, as well as help create time for the business owners to perform higher value and more enjoyable tasks. Lynn Elfers and Mark Thompson will present an overview and two case studies. This will be followed by a panel led by Leo Brenninkmeyer and Jesper Sandberg, where we will explore practical ways that both formal and informal boards of advisors can help you grow your business, no matter the size.

Legends Ballroom A–C

Mark Thompson, Aileron

Lynn Elfers, Affordable Language Services

Jesper Sandberg, Sandberg Translation Partners

Leo Brenninkmeyer, Compass Languages


Mark Thompson

Mark Thompson

Business Advisor
Aileron
Tipp City, OH

Mark Thompson joined Aileron in August 2013 as a business advisor, with the purpose of assisting presidents and business owners who are committed to establishing stronger professional management processes within their organizations. Mark's 14 years as a CEO of a mid-sized professional services firm prepared him for the opportunity to guide clients through strategic planning and organizational and leadership development. Mark began his career as a structural engineer. He joined the consulting firm of LJB Inc. and at age 29, opened a satellite office in Cincinnati. He developed new clients for the firm, including AK Steel, Ford, GE Aviation, General Mills, Miller Brewing, and Proctor & Gamble. After 11 years, the firm brought Mark to Dayton to serve as its president. He led the firm through the most profitable sequence of years in the firm’s history. During this time, Mark launched LJB University, which is accredited by the International Association for Continuing Education & Training (IACET) to award Continuing Education Units (CEUs). LJB University focuses on developing staff skills and reinforcing the firm's culture, while also offering training to LJB clients. Mark devotes significant time to regional economic development efforts. He served as chair of the Dayton area Chamber of Commerce from 2008–2009 and currently chairs the board of the Dayton Development Coalition. Mark holds a MBA from Miami University of Ohio.


Lynn Elfers

Lynn Elfers

Founder and CEO
Affordable Language Services
Cincinnati, OH

She calls herself “The Accidental Entrepreneur.” Lynn Elfers worked with her husband as a volunteer for a year, leading to an assignment as missionaries in Central America. Lynn has a strong desire to see people equalized through language communication. Upon her return home to Cincinnati, Ohio, due to an addition to the family, she became involved with the Hispanic community there. Through her volunteer work in Cincinnati, she became known for helping Hispanics connect through her community interpreting, which directly resulted in the birth of Affordable Language Services, now in its 16th year. Focusing on training and education of interpreters, Lynn’s company has gained a solid reputation for quality and service. In July 2014, a report named Affordable Language Services one of the largest interpreting companies in the world.


Jesper Sandberg

Jesper Sandberg

Managing Director
Sandberg Translation Partners
Whiteley, United
Kingdom

Jesper Sandberg graduated in 1990 with a vocational master’s degree in technical, legal, and commercial translation and interpreting and is a state-authorized English-Danish-English translator and interpreter under the Danish system. After working as a freelance translator for five years, Jesper started Sandberg Translation Partners (STP) in 1995 and later incorporated the company in 2000. STP has grown organically and by acquisition and today employs more than 80 full-time, in-house staff in the UK and Sweden. STP is a technology-focused Regional Language Vendor (RLV) specialized in serving other translation companies and Language Services Companies all over the world with work involving the Nordic languages, English, French, and German. As part of his job running STP, Jesper frequently attends translation industry conferences around the world to broaden his horizons. He has also been engaged on a consultancy basis to help other medium-sized LSCs grow and streamline their operations.


Leo Brenninkmeyer

Leo Brenninkmeyer

Founder and President
Compass Languages
Annapolis, MD

Leo Brenninkmeyer is the founder and president of Compass Languages, a full-service Language Services Company that has served Fortune 1000 companies and the federal government since 2001. Compass Languages is based out of Annapolis, Maryland, with support offices in Mexico and the UK. Leo has been involved with cross-cultural communication for 25 years, holding a variety of senior positions in companies in Europe, Latin America, and Asia. Prior to launching Compass Languages, he was president of C&A Mexico, the Mexican division of the European fashion retail chain C&A. When not running Compass Languages, Leo is busy supporting his patient wife of 20 years, Lisa, and ferrying their seven children around.

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Is Your Corporate Culture an Asset or Liability? Lessons From the Real World
May
7
11:00 AM11:00

Is Your Corporate Culture an Asset or Liability? Lessons From the Real World

A company’s culture can have a tremendous impact on every aspect of the business, affecting everything from employee retention and quality of service to client acquisition, job satisfaction, and overall profitability. But how can company owners and managers influence and enhance their corporate culture so that it’s a benefit rather than a detriment? Join this “Lessons Learned” session comprising industry veterans for a detailed discussion of ideas that have worked and those that have fallen flat!

Legends Ballroom A–C

Rick Antezana, Dynamic Language

Richard Brooks, K International plc

Bryan Montpetit, Kilgray–memoQ

David Smith, LinguaLinx, Inc.

 


Rick Antezana

Moderator: Rick Antezana

Vice President
Dynamic Language
Seattle, WA

Rick Antezana is a vice president at Dynamic Language Center, a Seattle-based Language Services Company that has been in business since 1985 and is a charter member of ALC. Rick has been with Dynamic for more than 20 years and has helped lead the company to more than triple its gross revenue since 2004, appearing in the INC 5000 list for five consecutive years. Rick led the effort to organize two ALC conferences—in San Francisco and Austin—and currently is the co-chair of the Marketing and Social Media Task Force. He is an avid skier, tennis player, and inland surfer and is a graduate of the University of Washington.


Richard Brooks

CEO
K International plc

Milton Keynes, United Kingdom

Richard Brooks is the owner and CEO of UK-based Language Services Company K International. He holds an MBA from Cranfield University and has completed and contributed to numerous educational programs in Europe, the United States, and Asia. His academic interests lie in entrepreneurism and international leadership development. His company’s goal is to create a world without language barriers. It does this by providing a secure translation service to the UK government and assisting many international businesses with managing and creating their language assets. Richard is an experienced professional in the translation industry and a popular speaker. His style is open and honest, and with a dry sense of humor, he keeps his audiences engaged in the topic.


Bryan Montpetit

Vice-President, Sales & Marketing
Kilgray–memo Q
Québec, Canada

Bryan Montpetit is Vice-President, Sales and Marketing at Kilgray–memoQ. He previously was the Operations Manager and Technical Mentor at Traducta. As a programmer analyst having 10+ years of sales and management experience with leading translation service and technology providers, Bryan has an actuated and committed work ethic, which propels companies forward by increasing revenue and profit margins through the use of online sales and marketing strategies. Bryan graduated from Delta College as a Programmer Analyst in 1998, which led him to carry out consulting services throughout North America and Europe, where he fine-tuned his abilities in web development and localization.


David Smith

President
LinguaLinx, Inc.
Cohoes, NY

David Smith is president of LinguaLinx, one of the fastest-growing language service providers in the industry. Smith has more than 20 years of experience in multilingual communications and is a featured presenter at events including Gilbane, ALC, the Economic Summit on Entrepreneurship and Growth in Upstate New York, STC and TM-Europe. David holds a Master’s degree in Translation, is a published translator, and has lived in Moscow serving as Resident Director of the State University of New York at Albany’s Moscow Exchange Program. While parlaying his passion for languages into an established business, David has experienced firsthand the unique aspects of ISO 9001:2008 certification for language service providers.

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