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Breakout Session: From Project Manager to Account Manager: Fulfilling Both Clients' Needs and Those of the Organization

Marcela Reyes
Translators Marketing Club 
Latitudes Training, Coaching & Consulting

In an ideal LSC world there are project managers and account managers. The former's primary goal is to deliver the on-time, on-budget completion of a project's scope according to a client's requirements. The latter focuses on strategic, skillful, big-picture insight and is relationship-driven; an account manager’s success depends on aspects of sales, profit, and client retention. However, small LSCs generally do not have the luxury of allocating these unique functions to two separate individuals. So, their only option is to rely on the already overworked project managers and hope that they can grow the account while keeping the client happy. Can project managers become account managers? Yes they can, but before you rush to change the title of your project managers, learn the strategy, orientation, process, and structure needed to make a successful transition.