In today’s hypercompetitive language services world, “me too” marketing just doesn’t cut it. The new buyer is cynical and distrusting … and he knows where to find the services you sell for 30% less! In this high-energy session, you will learn bottomline marketing strategies to bring in new clients, boost retention, and encourage more word-of-mouth referrals. You’ll discover how to execute a “nurture campaign,” the #1 word to use in your marketing materials (no, not “free” or “you”), and the best out-of-the-box marketing strategies to reach key decision-makers. Discover how to stop competing on price and how to start competing on relationships—the one competitive advantage that you can sustain while still making a healthy profit.
In this session, you will learn:
- Why most service marketing fails miserably
- How to go from “just another vendor” to “THE translation and interpretation experts”
- The right way to conduct referral marketing to your “A” prospects
- How to overcome the “obvious objections”—even before they are raised
- The simple, replicable strategy that brought in nearly $750,000 in sales for one contractor—but cost only $4,800!