The explosion of alternative interfaces in new technologies is having a disruptive effect for content creators. They aren't sure which design or even what structure to use for their content. Content traditionally has been text, and when print became digital text, we all adjusted. But nowadays, content more and more frequently is audio, video, notification, augmented reality, or virtual reality, among other formats. Some companies are even experimenting with delivering content on device interfaces via touch and smell. Screens are getting smaller, or disappearing entirely, and wearable computing is just beginning its market expansion. But Language Service Companies (LSCs) localize content. What effect will these new types of content have on our industry? Will there be less content for traditional LSCs to fight over? Is this a disruption, an innovation, or simply a new sub-segment?